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Discover PURE The Winery, the premium sugar-free wine that tastes amazing without added sugar.
Also known as zero sugar wine, PURE offers a clean, pure flavor for those who want to enjoy wine while staying mindful of their health. Perfect for low-sugar, keto, or balanced lifestyles.
SPOILERS: Why I love this wine: 0 grams of sugar, 0 grams of carbs, and fewer calories than regular wines – just 58 kcal per 100 ml.
Oh, they ship worldwide!

The company
Pure the Winery was founded by a group of true wine lovers, right in Piemonte, Italy 🇮🇹
YES — Italian! Sorry, I might be a little biased… but honestly, Italian wines just hit different!
PURE the Winery was founded on one idea: great wine doesn’t need extra sugar.
Here’s a thing I did not know at the time: Unfermented sugars aren’t necessary for great taste.
Nutritional Values
By combining traditional and innovative fermentation techniques, PURE naturally converts all sugars into alcohol. The result?
0 grams of sugar, 0 grams of carbs, and fewer calories than regular wines – just 58 kcal per 100 ml. With 10.5% alcohol, it still tastes absolutely fantastic

Pure Wine
PURE Wine is crafted by experienced winemakers in one of Italy’s most respected wine regions, Piemonte.
They use only the finest grapes: Pinot Noir, Pinot, Chardonnay, Sauvignon, Barbera, and Merlot.
PURE offers a variety of wines, all suitable for a keto lifestyle: red, white, oaked red, oaked white, sparkling white, and sparkling rosé.
And the latest addition? The PURE Spritz,— sugar-free, ready to serve, and infused with a refreshing orange flavor!
My favorite Pure wine
One of the best things about PURE is the variety. Whether you’re a sparkling lover or prefer a rich red or crisp white, there’s always a PURE wine to match your mood.
My favorite is the red wine — it’s usually the one with the most calories and carbs, but thanks to PURE, everyone can enjoy it guilt-free. Especially people following keto will be thrilled!
Thanks to Pure the winery now, I can enjoy more often the taste of my beloved red wine.

The price
The price tag isn’t the cheapest, but I think you know why!
PURE is for those who appreciate authentic Italian taste, refined craftsmanship, and guilt-free enjoyment, an investment in quality over quantity.
Check their website: they often have promotions running.
If you want to try it, I highly recommend the introductory offer, where you can get a nice discount.
Use my affiliation code PURESIMONA for a nice discount on your purchase.
PURE The Wine: Yay or Nay?
As an Italian and a wine enthusiast, I absolutely love PURE Wine — and everything behind the concept.
I don’t drink it every day, but when I do, it has to be something special.
Back in 2021, when I was deep into my keto journey, I used to stick to just a few sips of prosecco or dry white wine — always watching my carbs carefully. Then I discovered PURE Wine, and I was instantly obsessed.
Fast forward to now, I’ve switched to a more balanced lifestyle, but PURE is still my go-to.
Why? Because it helps me drastically cut calories and carbs, so I can enjoy what I love most: more snacks, more pasta… and yes, more wine!
PURE has stayed with me through every phase, keto and beyond!
It also makes a perfect birthday or Christmas gift for friends following a low-carb/ketogenic lifestyle.
Have you tried these wines yet? 🍷
Read also:
Prozis Keto Products: What You Need to Try
Keto Low Carb Meal Prep
Keto Products always in my home for weight loss

Hi, I’m Simona! After experiencing the restrictions of keto, I’m now enjoying a balanced diet that brings freedom and happiness to my eating habits.
You find me on Instagram, Pinterest, and sometimes on Facebook.
I also write a lot of keto recipes on my Italian blog keto-with-simona.
Check also:
“This post may contain affiliate links. This means I will get a commission if you purchase through my links, at no extra cost to you. All the opinions are my own. Read the full disclosure here.“


