My high-protein radar picked up something interesting in the beer department!
This time, I stumbled upon the Thrive Protein Beer. Thrive is a brand focused on alcohol-free beers with added benefits, and they offer a few different options on their website. Very, very intriguing!
Description and Flavour
Thrive Protein Beer is a alcohol-free brew that contains whey protein. It’s brewed in Belgium in collaboration with the University of Leuven, which definitely adds some credibility to their formula.
When it comes to taste, I found the smell and the aftertaste to be a little fruity. The flavour itself reminds me of an IPA, but without the usual bitterness.
Nutrition per can – 96 calories 13.5g carbs | 10g protein | 0.5 g fat
💰 Price: €2.39 – Albert Heijn
Thrive Protein Beer: Yay or Nay?
I’m not a huge fan of IPAs—I prefer blond beers with a cleaner profile.
My husband, on the other hand, is an IPA lover, and even he wasn’t impressed by Thrive. He thought the taste was alright if you’re specifically looking for a light, protein-packed IPA, but he missed the strong, bold character he usually enjoys in a real IPA.
Would I buy it again? Big NOPE!
While I appreciate the idea behind it (seriously, 10g of protein in a beer is pretty wild), it just doesn’t hit the spot for me.
My all-time favorite “almost guilt-free” beer remains Javer—a brand I’ve been happily drinking for over two years now. Read the review of Jever Beer HERE.
Have you tried Thrive Protein Beer yet? Are you going to?
Hi, I’m Simona! After experiencing the restrictions of keto, I’m now enjoying a balanced diet that brings freedom and happiness to my eating habits.
You find me on Instagram, Pinterest, and sometimes on Facebook.
I also write a lot of keto recipes on my Italian blog keto-with-simona.
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